Are you a resort marketing manager or hotelier looking for compelling ways to boost your business?
As Covid-19 continues to impact travel, it is vital to devise strategies that effectively promote your hotel and build trust in your brand. The changing consumer landscape has made it necessary to communicate to your potential guests that your hotel or resort has taken the pandemic seriously and is doing everything in its capacity to ensure safety. As bookings continue to pick up gradually, it is essential to stay visible and inspire travellers.
Establish Confidence Through Images
Photos make a powerful tool to create a great first impression. Travellers won’t compromise on safety and you need to convey that their well-being is of paramount importance to you. Images make the perfect option to capture every facet of the hotel operation and convince customers that safety measures are in place. With photos that bring out the revised protocols being adhered to at your hotel, you can encourage bookings. The crux of your hotel strategy is to make every information easily available to guests and photos can play a key role here. Through images, you need to draw the attention of people to every detail and communicate that their stay will be perfect in every way.
Be Authentic
It is a proven fact that photos can increase conversion rates. By adding new photos that reflect your shift towards the new normal, you can reassure your guests. In this unprecedented phase, people want to see rather than just hear what measures your hotel has implemented. Through photos, you can take your guests to a visual tour and convince them that your property is Covid-safe.
Make Use of Images for Higher Engagement
Offering relevant content that is useful to your customers now will help you align with the changing needs of your clients. It is important to reassure your clients and make them feel connected by demonstrating the caring approach of your hotel or resort. You can use high-quality images of your hotel or resort across social media channels to grab attention and initiate a conversation. Communicating with customers is an effective way to retain them and you can make use of photos for higher engagement. You can offer information and answer questions to stay connected and relevant.
Lift the Spirit of People Through Captivating Images and Stories
People are apprehensive about travelling and renewing confidence is the need of the hour. The ability of an individual to interpret an image is much higher than a piece of written information. This implies that businesses can make use of photos to effectively communicate messages and instil a sense of confidence. With images that capture the smallest detail of your business brilliantly, you can reassure, encourage, inform and engage. Without doubt, professionally clicked photographs can be used as a powerful means to send the message across that your hotel is safe. With images, winning the confidence of people is much easier.
Refresh Your Image Gallery
It is important that your hotel photos are updated based on the new normal. By hiring a professional photographer, you can click photos of open wide spaces in your hotel to make guests feel convinced. Adding images from the dining area, reception and rooms, you can assure guests that they will feel comfortable and the highest standards of safety are being followed. With hygiene the top focus, you can use images to show that your hotel is immaculate and meets all safety standards.
Photos have the power to mesmerize, convince and reassure. They make versatile tools and can be used on your website blogs, offline promotional materials, social media platforms and more. If you are looking for a high-level photographer to elevate the image of your hotel or resort, connect with Mauro Risch.
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2 Comments
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