Everybody loves to go “behind the veil” and see the inner workings of a brand, business or luxury experience. And this approach to video content offers a unique way to showcase the people behind the brand, and to allow a more intimate and rewarding connection with them.
Good photography is one of the most important sales tools you can invest in. In this post we look at how to make the most of a photoshoot so you’ve got a great library of brand assets.
Brand moments can be enhanced and brought to life in umpteen different ways in tourism and hospitality. If you’re a hotelier, one of the most enduring ways to draw a guest into a personal, uplifting experience in your hotel or resort is through colour. Colour is almost entirely unique in its ability to create mood, build atmosphere and trigger different kinds of behavior. And the colour red might just be the most famous colour of all for making a statement.
Interview with Mauro, the Hotel Photographer
